aislinn ayres
A Senior Product Designer currently with Papa Johns.
Senior product designer
Papa Johns' Homepage
The homepage can be the first impression of a brand in a digital landscape. It is used to establish the brand identity, credibility, and value.
Project GOALs
Increase conversion by +bps
Decrease Homepage abandonment by 10%
Increase location entry by 10%
Workshop
Design Studio
Theme Prioritization
Tactical Testing
Senior product designer
Papa Johns' Homepage
The homepage can be the first impression of a brand in a digital landscape. It is used to establish the brand identity, credibility, and value.
Project GOALs
Increase conversion by +bps
Decrease Homepage abandonment by 10%
Increase location entry by 10%
Workshop
Design Studio
Theme Prioritization
Tactical Testing
Senior Product Designer
Papa Johns'
Cart & Checkout
This is an optimization of Papa Johns' Digital Cart and Checkout experience. The main goal of this project is to increase conversion by understanding why a user would abandon before placing an order.
Project GOALs
Increase conversion by +bps
Decrease cart abandonment by 10%
Increase average order value by 10%
Baymard
Competitive Analysis
Heurisitc Evaluation
Tactical Testing
Senior Product Designer
Papa Johns'
Cart & Checkout
This is an optimization of Papa Johns' Digital Cart and Checkout experience. The main goal of this project is to increase conversion by understanding why a user would abandon before placing an order.
Project GOALs
Increase conversion by +bps
Decrease cart abandonment by 10%
Increase average order value by 10%
Baymard
Competitive Analysis
Heurisitc Evaluation
Tactical Testing
product designer
Inventory Optimization
TRIO is an inventory optimization system that allows Merchandising Analysts in The Home Depot’s Tool Rental Department to efficiently analyze and order merchandise.
Project GOALs
Decrease complexity of ordering process
Decrease length of ordering process by 90%
Automate Inventory system using AI
Generative Research
Tactical Research
Usability Testing
product designer
Inventory Optimization
TRIO is an inventory optimization system that allows Merchandising Analysts in The Home Depot’s Tool Rental Department to efficiently analyze and order merchandise.
Project GOALs
Decrease complexity of ordering process
Decrease length of ordering process by 90%
Automate Inventory system using AI
Generative Research
Tactical Research
Usability Testing
Senior Product Designer
Price and Cost Maintenance
PaCMan, Home Depot's Price and Cost Maintenance tool, allows store and online merchandising planners to set prices for the products they manage.
Project GOALs
Increase visibility of prices changes by 30%
Decrease transmission errors by 20%
Increase system responsiveness to competitors and market changes by 20%
Tactical Research
Participatory Design
Senior Product Designer
Price and Cost Maintenance
PaCMan, Home Depot's Price and Cost Maintenance tool, allows store and online merchandising planners to set prices for the products they manage.
Project GOALs
Increase visibility of prices changes by 30%
Decrease transmission errors by 20%
Increase system responsiveness to competitors and market changes by 20%
Tactical Research
Participatory Design
Senior product designer
Rental Toolbox
Rental Toolbox is a responsive web application that allows Home Depot store associates to rent trucks and other equipment to our professional and DIY customers from anywhere in the store.
Project GOALs
Decrease the use of 3rd party applications
Decrease contract creation & closing by 10 minutes each
Increase product knowledge and communication to the customer
Observations
Discovery
Theme Prioritization
Tactical Research
Senior product designer
Rental Toolbox
Rental Toolbox is a responsive web application that allows Home Depot store associates to rent trucks and other equipment to our professional and DIY customers from anywhere in the store.
Project GOALs
Decrease the use of 3rd party applications
Decrease contract creation & closing by 10 minutes each
Increase product knowledge and communication to the customer
Observations
Discovery
Theme Prioritization
Tactical Research
Design
Graphic Design
Services
What I can do for your business.
Tools I use
From research to testable concepts. I use many tools to bring generative research to life. Once I have developed hypothesis and prototyped out a proof of concept, I then run tactical studies to understand a designs impact while moving into production.
Generative Research
Generative UX research is a foundational, early-stage discovery process focused on understanding why users behave as they do, uncovering deep needs, motivations, and problems to generate new ideas, opportunities, and direction for product innovation, rather than testing existing solutions.
Tactical Research
Tactical UX Research focuses on building the product right, answering "Are we making this feature usable?" through methods like usability testing, surveys, and interviews for specific features, often fitting into agile sprints.
Workshop Facilitation
To collaboratively solve problems, build shared understanding, align teams, and generate actionable solutions for user experience challenges.
Prototyping
UX prototyping is creating interactive, simplified models (prototypes) of a product to test and refine its design, functionality, and user flow before full development, saving time and cost by catching flaws early through user feedback.
Services
What I can do for your business.
Tools I use
From research to testable concepts. I use many tools to bring generative research to life. Once I have developed hypothesis and prototyped out a proof of concept, I then run tactical studies to understand a designs impact while moving into production.
Generative Research
Generative UX research is a foundational, early-stage discovery process focused on understanding why users behave as they do, uncovering deep needs, motivations, and problems to generate new ideas, opportunities, and direction for product innovation, rather than testing existing solutions.
Tactical Research
Tactical UX Research focuses on building the product right, answering "Are we making this feature usable?" through methods like usability testing, surveys, and interviews for specific features, often fitting into agile sprints.
Workshop Facilitation
To collaboratively solve problems, build shared understanding, align teams, and generate actionable solutions for user experience challenges.
Prototyping
UX prototyping is creating interactive, simplified models (prototypes) of a product to test and refine its design, functionality, and user flow before full development, saving time and cost by catching flaws early through user feedback.
Community
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